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About Us

About Application SMARTMF:

SMARTMF is an mobile app as well as an web application exclusively for Mutual Fund investors, promoted by EFOREQUITY. The app provides an user friendly platform, built on a highly advanced and sophisticated technology to enable the investor/s for a completely paperless on-boarding. The investor can start investing right away within few minutes of on-boarding (provided few T&C criteria are met). The investors can transact online (Buy, Sell, Switch, SIP) and track his portfolio on a daily basis from the system. Also they will be able to receive a consolidated view of their portfolio, even if the investments are made in various funds, different schemes and through various platforms. All the portfolios of investments automatically go through our rigorous quarterly review system by our professional analyst’ team and feedback is provided to investors in case of any amendments are required. We provide advisory on Mutual Funds at absolutely FREE OF COST, since we are compensated by Fund houses towards our distribution.

SMARTMF is also available on Google Playstore absolutely FREE. Just download and start investing right away.  


About Parent Company EFOREQUITY:

The parent company, EFOREQUITY,  is an integrated solution for Indian Equity advisory/ research / consultation and portfolio management services. We do provide advisory services in Mutual Funds as well to help customers remain invested in the most appropriate fund.  It also runs a parallel segment for providing training and education to enable investors and traders to learn in and out of stock market and being self-dependent in stock market transactions.

EFOREQUITY is professionally managed consulting firm primarily dealing with equity advisory and research in Indian stock market. Here we also provide consultancy and help our clients to build & manage their portfolios through proper asset allocation as per their need and risk taking appetite. We believe in establishing mutually beneficial relationships and a spirit of partnership with our clients. Our mission is to create wealth for our customers and maintain healthy and growing portfolio over period of time.

 

 


Offerings from SMARTMF:

√ End to End process execution for investment in Mutual Fund


√ Thorough and unbiased research on funds based on investors’ goals, objectives and risk appetite


√ Paperless On-Boarding of Investors


√ Buy, Sell, Switch, SIP and perform all other transactions online


√ Portfolio Tracking and Report Generation


√ Consolidated View of all Mutual Fund folios at single place


√ Quarterly review of all funds by our analysts' team and advise to the investors in case any amendments are required


√ Help customer reaping the tax benefit through mutual fund investments


√ Help customer to initiate and manage SIP and how make the most benefit out of it


√ Financial Planning and strategies to meet different goals/objectives

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Features

Family Account

Access your family member's Portfolio
with one single login

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Transact Online

Invest Online in Lumpsum or SIP
in mutual fund schemes.

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Save Tax

Check out Tax Savings
and Invest into ELSS Funds

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Reports

View your current market value,
your profits & losses.

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Calculators

Calculate the amount of wealth
required for your goal

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Factsheet

Explore Mutual Fund schemes
and their performance

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Focused Funds

Check out our recommended funds
and invest into them

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Market Views

Get monthly market outlook
from the experts

E-Locker

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your important documents.

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Mobile App

Manage your wealth & track your family’s portfolio with one single login. You can easily and quickly invest in Mutual Funds from the app. Explore funds, view their performance and invest. Start an SIP or invest Lumpsum. Check out our recommendation of funds under Focused Funds. Whether you made profits or loss, check out from the reports. Simply Login and setup a 4 digit PIN for subsequent login so that you don’t need to enter your Username & Password every time. Download Now!

Mutual Funds

Concept of Mutual Fund:

Mutual fund is a vehicle to mobilize moneys from investors, to invest in different markets and securities, in line with the investment objectives agreed upon, between the mutual fund and the investors. In other words, through investment in a mutual fund, a small investor can avail of professional fund managem ent services offered by an asset management company.

Role of Mutual Fund:

Mutual funds perform different roles for different constituencies.

 

Their primary role is to assist investors in earning an income or building their wealth, by participating in the opportunities available in various securities and markets. It is possible for mutual funds to structure a scheme for any kind of investment objective. Thus, the mutual fund structure, through its various schemes, makes it possible to tap a large corpus of money from diverse investors.

Therefore, the mutual fund offers schemes. In the industry, the words ‘fund’ and ‘scheme’ are used inter-changeably. Various categories of schemes are called “funds”.

The money that is raised from investors, ultimately benefits governments, companies or other entities, directly or indirectly, to raise moneys to invest in various projects or pay for various expenses.

As a large investor, the mutual funds can keep a check on the operations of the investee company, and their corporate governance and ethical standards.

The projects that are facilitated through such financing, offer employment to people; the income they earn helps the employees buy goods and services offered by other companies, thus supporting projects of these goods and services companies. Thus, overall economic development is promoted.

The mutual fund industry itself, offers livelihood to a large number of employees of mutual funds, distributors, registrars and various other service providers.

Higher employment, income and output in the economy boost the revenue collection of the government through taxes and other means. When these are spent prudently, it promotes further economic development and nation building.

Mutual funds can also act as a market stabilizer, in countering large inflows or outflows from foreign investors. Mutual funds are therefore viewed as a key participant in the capital market of any economy.

 

Why Mutual Fund Schemes:

Mutual funds seek to mobilize money from all possible investors. Various investors have different investment preferences. In order to accommodate these preferences, mutual funds mobilize different pools of money. Each such pool of money is called a mutual fund scheme.

Every scheme has a pre-announced investment objective. When investors invest in a mutual fund scheme, they are effectively buying into its investment objective.

 

How do Mutual Fund Schemes operate:

Mutual fund schemes announce their investment objective and seek investments from the public. Depending on how the scheme is structured, it may be open to accept money from investors, either during a limited period only, or at any time.

The investment that an investor makes in a scheme is translated into a certain number of ‘Units’ in the scheme. Thus, an investor in a scheme is issued units of the scheme.

Under the law, every unit has a face value of Rs. 10. (However, older schemes in the market may have a different face value). The face value is relevant from an accounting perspective. The number of units multiplied by its face value (Rs. 10) is the capital of the scheme – its Unit Capital.

The scheme earns interest income or dividend income on the investments it holds. Further, when it purchases and sells investments, it earns capital gains or incurs capital losses. These are called realized capital gains or realized capital losses as the case may be.

Investments owned by the scheme may be quoted in the market at higher than the cost paid. Such gains in values on securities held are called valuation gains.

valuation losses when securities are quoted in the market at a price below the cost at which the scheme acquired them.

Running the scheme leads to its share of operating expenses .

Investments can be said to have been handled profitably, if the following profitability metric is positive:

(A) +Interest income

(B) + Dividend income

(C) + Realized capital gains

(D) + Valuation gains

(E) – Realized capital losses

(F) – Valuation losses

(G) – Scheme expenses

When the investment activity is profitable, the true worth of a unit goes up; when there are losses, the true worth of a unit goes down. The true worth of a unit of the scheme is otherwise called Net Asset Value (NAV) of the scheme.

When a scheme is first made available for investment, it is called a ‘New Fund Offer’ (NFO). During the NFO, investors may have the chance of buying the units at their face value. Post-NFO, when they buy into a scheme, they need to pay a price that is linked to its NAV.

The money mobilized from investors is invested by the scheme as per the investment objective committed. Profits or losses, as the case might be, belong to the investors. The investor does not however bear a loss higher than the amount invested by him.

Various investors subscribing to an investment objective might have different expectations on how the profits are to be handled. Some may like it to be paid off regularly as dividends. Others might like the money to grow in the scheme. Mutual funds address such differential expectations between investors within a scheme, by offering various options, such as dividend payout option, dividend re-investment option and growth option. An investor buying into a scheme gets to select the preferred option also.

The relative size of mutual fund companies is assessed by their assets under management (AUM). When a scheme is first launched, assets under management would be the amount mobilized from investors. Thereafter, if the scheme has a positive profitability metric, its AUM goes up; a negative profitability metric will pull it down.

Further, if the scheme is open to receiving money from investors even post-NFO, then such contributions from investors boost the AUM. Conversely, if the scheme pays any money to the investors, either as dividend or as consideration for buying back the units of investors, the AUM falls.

The AUM thus captures the impact of the profitability metric and the flow of unit-holder money to or from the scheme.

 

Advantage of Mutual Funds for Investors:

Professional Management

Mutual funds offer investors the opportunity to earn an income or build their wealth through professional management of their investible funds. There are several aspects to such professional management viz. investing in line with the investment objective, investing based on adequate research, and ensuring that prudent investment processes are followed.

 

Affordable Portfolio Diversification

Units of a scheme give investors exposure to a range of securities held in the investment portfolio of the scheme. Thus, even a small investment of Rs. 500 in a mutual fund scheme can give investors a diversified investment portfolio.

 Consequently, the investor is less likely to lose money on all the investments at the same time. Thus, diversification helps reduce the risk in investment. In order to achieve the same diversification as a mutual fund scheme, investors will need to set apart several lakhs of rupees. Instead, they can achieve the diversification through an investment of less than thousand rupees in a mutual fund scheme.

 

Economies of Scale

The pooling of large sums of money from so many investors makes it possible for the mutual fund to engage professional managers to manage the investment. Individual investors with small amounts to invest cannot, by themselves, afford to engage such professional management.

Large investment corpus leads to various other economies of scale. For instance, costs related to investment research and office space get spread across investors. Further, the higher transaction volume makes it possible to negotiate better terms with brokers, bankers and other service providers.

Thus, investing through a mutual fund offers a distinct economic advantage to an investor as compared to direct investing in terms of cost saving.

 

At times, investors in financial markets are stuck with a security for which they can’t find a buyer – worse, at times they can’t find the company they invested in! Such investments, whose value the investor cannot easily realise in the market, are technically called illiquid investments and may result in losses for the investor.

Investors in a mutual fund scheme can recover the value of the moneys invested, from the mutual fund itself. Depending on the structure of the mutual fund scheme, this would be possible, either at any time, or during specific intervals, or only on closure of the scheme. Schemes, where the money can be recovered from the mutual fund only on closure of the scheme, are listed in a stock exchange. In such schemes, the investor can sell the units in the stock exchange to recover the prevailing value of the investment.

 

Tax benefits

 

Specific schemes of mutual funds (Equity Linked Savings Schemes) give investors the benefit of deduction of the amount subscribed (upto Rs. 150,000 in a financial year), from their income that is liable to tax. This reduces their taxable income, and therefore the tax liability.

The Rajiv Gandhi Equity Savings Scheme (RGESS) offers a rebate to first time retail investors (in equity or mutual funds) with annual income upto Rs. 12 lakhs. Mutual funds announce specific equity-oriented schemes that are eligible for the RGESS benefit.

The RGESS benefit is linked to amount invested (excluding brokerage, securities transaction tax, service tax, stamp duty and all taxes appearing in the contract note). Rebate of 50% of the amount invested upto Rs. 50,000, can be claimed as a deduction from taxable income. The investment limit of Rs. 50,000 is applicable for a block of three financial years, starting with the year of first investment.

Thus, if an investor invests Rs. 30,000 in RGESS schemes in a financial year, then he can reduce his taxable income for that previous year by 50% of Rs. 30,000 i.e. Rs. 15,000. In the following year, he still has an investment limit of Rs. 20,000 available. The maximum deduction that can be made from the taxable income over the period of three financial years is 50% of Rs. 50,000 i.e. Rs. 25,000

 

Dividends received from mutual fund schemes are tax-free in the hands of the investors.

Convenient Options

The options offered under a scheme allow investors to structure their investments in line with their liquidity preference and tax position.

There is also great transaction conveniences like the ability of withdraw only part of the money from the investment account, ability to invest additional amounts to the account, setting up systematic transactions, etc.

Investment Comfort

Once an investment is made with a mutual fund, they make it convenient for the investor to make further purchases with very little documentation. This simplifies subsequent investment activity.

Regulatory Comfort

The regulator, Securities & Exchange Board of India (SEBI), has mandated strict checks and balances in the structure of mutual funds and their activities. Mutual fund investors benefit from such protection.

Systematic Approach to Investments

Mutual funds also offer facilities that help investor invest amounts regularly through a Systematic Investment Plan (SIP); or withdraw amounts regularly through a Systematic Withdrawal Plan (SWP); or move moneys between different kinds of schemes through a Systematic Transfer Plan (STP). Such systematic approaches promote an investment discipline, which is useful in long-term wealth creation and protection. SWPs allow the investor to structure a regular cash flow from the investment account.

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Market Views

What is SIP, and why should you invest in it?

 

Most of us may not have a detailed idea of what SIP is in mutual funds. SIP, short form for Systematic Investment Plan, is an investment strategy in which an investor regularly invests a fixed amount of money in a mutual fund scheme. This blog provides a brief overview of SIP, its potential benefits, how it works, and why it can be a good investment option for long-term wealth creation.

 

What is SIP investment?

 

SIP investment is a method of investing an amount periodically in a mutual fund scheme of your choice. SIPs can be made either monthly, quarterly, or yearly, and the amount can be as low as ?100 per month. This investment approach is designed to help investors avoid timing the market and take advantage of disciplined investing, eventually resulting in compounding.

 

SIPs offer several benefits, such as averaging out the cost of buying units, disciplined investing, flexibility, and convenience. If planned properly and in advance, they may prove to be a great option for long-term wealth creation and help in achieving financial goals such as buying a house, saving for retirement, or children's education.

 

In the rest of this blog, we will explore how SIPs work, the potential benefits of SIPs, how to invest through SIP, the different types of SIPs, the difference between SIP and lumpsum, and factors to consider while investing by way of SIP. By the end of this blog, you will comprehensively understand SIP's meaning and how it works. This can help you to make informed investment decisions for your financial future.

 

How does SIP work?

 

Since we now know SIP meaning, we will try to understand how it works. As an investor, one needs to understand thoroughly their goal of investment and also their own risk appetite. Once this is clear, one has to research and find a sync in investment ideology with a particular scheme. Once the investment options are finalized, define the period and the frequency of investment, which can be, say, on a monthly basis. The investment is deducted automatically from the investor's bank account at the predefined frequency and invested in the mutual fund scheme. The invested amount is used to purchase units of the mutual fund scheme at the prevailing Net Asset Value (NAV). Over time, this strategy helps in averaging out the cost of investment and reducing the impact of market volatility on the overall returns.

 

Benefits of SIPs

 

In the ever-evolving markets, SIP still continues to be a popular investment choice because of the benefits that it offers. Below is the list of potential benefits of SIP investment.

 

  • Power of Compounding: Theoretically, the power of compounding in SIP refers to where the generated returns, if any, on the invested amount are reinvested and added to the investment amount, and over time, this, in a way, grows the investment portfolio.

 

  • Rupee Cost Averaging: SIP enables investors to benefit from rupee cost averaging, which refers to the practice of investing a fixed amount at regular intervals, irrespective of market conditions, which averages out the cost of investment and helps reduce the impact of market volatility on the investment returns over time.

 

  • Flexibility: SIP offers flexibility in terms of the amount to be invested and the duration of the investment, allowing investors to customize their investment strategy as per their financial goals and risk appetite. Many mutual funds now offer the option of Smart SIP; the investment amount differs based on market valuations.

 

How to invest in SIP?

 

  • Complete your KYC: To invest in mutual funds, one needs to complete their KYC. KYC can be done while investing by providing pan card details & address proof like an Aadhar card and such other details as may be requested at the time of making the investments.

 

  • Identify your financial and investment goals: Determine your investment goal and the amount of money that needs to be invested regularly. It is important to choose an SIP that suits both your investment goals and risk appetite.

 

  • Select the suitable Mutual Fund Scheme: Based on the selected investment goal, choose a mutual fund scheme that aligns with your financial objectives, risk tolerance, and investment horizon. You can evaluate mutual fund schemes based on their performance history, asset allocation, and fund manager expertise. Investors can also invest to save on tax by investing in various mutual fund schemes. However, it must be understood that past performance is no guarantee of future returns.

 

  • Select the investment frequency: Decide on the frequency of your investment and the amount to be invested. You can choose to invest in SIP monthly, quarterly, or annually at your convenience. Besides, an investor can also decide on what should be the investment amount and how much return it can help generate. Here, he can take the help of an SIP calculator, which is essentially a simple tool to estimate the returns of investment

 

Once you have completed these steps, you can initiate your SIP investment by submitting the necessary documents/details and providing your bank account details to start investing in the chosen mutual fund scheme.

 

Different types of SIP

 

Since we now know what SIP is, the benefits of SIP investment, and how it works, we will try to understand the various types of SIPs available. Below is the list:

 

  • Fixed SIP: In this type of SIP, the investor invests a fixed amount of money at regular intervals, such as monthly, quarterly, or annually.

 

  • Top-up SIP: This type of SIP allows investors to increase their investment amount at regular intervals. For example, an investor may start with a monthly SIP investment of ?5,000 but can choose to increase it by 10% after a year.

 

  • Perpetual SIP: This type of SIP allows investors to invest in mutual fund schemes for an indefinite period of time. The investor can choose to stop investing at any point in time.

 

  • Flexible SIP: This type of SIP allows investors to invest varying amounts at different intervals. For example, an investor may choose to invest ?10,000 one month but only ?5,000 the next month.

 

What is the difference Between SIP and Lumpsum?

SIP & Lumpsum are the two most popular ways of investing in mutual fund schemes. SIP, short form for Systematic Investment Plan, is a method of investing a fixed amount of money at regular intervals. At the same time, Lumpsum, also known as, One-time purchase, refers to investing a large sum of money in one go.

 

Factors to consider while investing via SIP

 

SIP investment requires careful consideration of several factors to make it a fruitful choice. Here are the most important factors to consider while investing through SIP:

 

  • Performance of the Scheme: Analyzing the performance/past performance of a mutual fund scheme is critical before investing in it. Investors should check the fund's track record in terms of returns, volatility, and consistency. A scheme's performance can also be analyzed as regards to its benchmark index. However, it must be understood that the past performance may or may not be sustained in future, and the scheme performances may vary depending upon the market conditions.

 

  • Analyze the risk appetite: All investments come with some level of risk, and SIP is no different. Hence, it is important to understand the risk involved in the scheme before investing. Investors should evaluate the fund's risk profile based on factors such as asset allocation, portfolio composition, and the fund manager's investment style. This analysis can help investors determine whether the risk-reward trade-off is acceptable for them.

 

  • Identify the goal and duration: The primary purpose of investing via SIP is to achieve a financial goal, such as buying a house or saving for retirement. Hence, investors must determine their financial goals and the time horizon for achieving them. This information will help them choose a scheme that aligns with their investment objectives and matches the investment duration.

 

To sum up, what is SIP investment? SIP is a long-term investment option, and investors may invest in a fund that syncs essentially with their investment goals and risk profile. Investing via SIP requires discipline and patience, and investors should not get swayed by short-term market movements. By considering the above factors, investors can make informed decisions, and it can help them achieve their investment goals. An investor should always keep in mind that mutual fund investments are subject to market risks, and past performance is not a guarantee of future returns.

 

Frequently Asked Questions

 

How much money do I need to start an SIP?

 

One can start with SIP basis their own risk appetite and the ability to invest. The minimum SIP instalment is based on the mutual fund scheme selected. It can start from as low as ?100 per month.

 

Can I stop or change my SIP investment at any time?

 

An investor can stop or modify the SIP as per their requirements at any point in time. The user can log in to their mutual fund account, like Kotak Mutual Fund account, through their credentials and select the SIP which needs to be cancelled.

 

What is the power of compounding?

 

Theoretically, compounding means the returns generated, if any, on investments get added back to the investment amount.  So the interest earned, if any, is then calculated on the new investment amount, which is the originally invested amount, along with the returns earned, if any, on the same.

 

What is the difference Between SIP and Lumpsum?

 

SIP & Lumpsum are the two most popular ways of investing in mutual fund schemes. SIP, short form for Systematic Investment Plan, is a method of investing a fixed amount of money at regular intervals. At the same time, Lumpsum, also known as, One-time purchase, refers to investing a large sum of money in one go.

 

 

The document is not intended for distribution to or use by any person in any jurisdiction where such distribution would be contrary to local law or regulation.  The distribution of this document in certain jurisdictions may be restricted or totally prohibited, and accordingly, persons who come into possession of this document are required to inform themselves about and observe any such restrictions.

 

The document includes statements/opinions which contain words or phrases such as "will", "believe", "expect" and similar expressions or variations of such expressions that are forward-looking statements. Actual results may differ materially from those suggested by the forward-looking statements due to risks or uncertainties associated with the statements mentioned with respect to but not limited to exposure to market risks, general and exposure to market risks,  general economic and political conditions in India and other countries globally, which may have an impact on services and/or investments, the monetary and interest policies of India, in?ation, de?ation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices etc.

 

Past performance may or may not be sustained in future.  Kotak Mahindra Asset Management Company Limited/ Kotak Mahindra Mutual Fund is not guaranteeing or forecasting any returns/future performance. SIP does not guarantee of any profit/loss in declining/upward markets. Investors may consult their financial advisors and /or tax advisors before making any investment decisions.

 

Mutual fund investments are subject to market risks, read all scheme related documents carefully.

Dear All,

 

Please click here for Monthly Equity & Debt Outlook Presentation – July 2022.

 

Key Events for the Month of June 2022:

 

  • Nifty (-4.8%) corrected sharply, as the markets got worried due to hawkish Fed and recession concerns
  • The S&P 500 and Nasdaq corrected ~8%
  • The World Bank cut India's economic growth forecast for the current fiscal to 7.5% as rising inflation, supply chain disruptions and geopolitical tensions taper recovery 
  • RBI's MPC decided to hike the Policy Repo Rate by 50 bps to 4.9% in its June meeting
  • Gross NPA ratio of banks fell to six-year low of 5.9% in March: RBI
  • The CPI inflation rate for May 2022 cooled from the 8 year high in April and came in at 7.04% on the back of the base effect while WPI inflation surged to a record high of 15.88% in May
  • GST revenue collection for June was at Rs 1.44 lakh cr; up 56% year on year
  • Manufacturing PMI weakens to 53.9 in June due to rising input costs, inflation concerns
  • FIIs continued being net sellers in the month of June 2022 and were net sellers to the tune of -$6.4bn even as DII buying continued at +$5.9bn
  • Brent Crude was extremely volatile and touched ~$125/ barrel before correcting ~$110/ barrel

Dear All,

Please click here for Highlights of RBI’s Monetary Policy | June 2022.

Key Highlights:

  • MPC votes unanimously to hike repo rate by 50bps to 4.90%
  • The MPC has dropped the phrase “remain accommodative” from the stance
  • RBI increases FY23 inflation forecast by 100 bps to 6.7%
  • RBI retains FY23 GDP outlook at 7.2%
  • RBI is likely continue to withdraw excess liquidity in a calibrated manner over a multi-year time frame
Introducing Kotak Multi Asset Allocation Fund
05/09/2023 14:55:35
Introducing Kotak Multi Asset Allocation Fund by Mr. Nilesh Shah (Hindi)
05/09/2023 14:55:24
Introducing Kotak Multi Asset Allocation Fund by Mr. Nilesh Shah | Load It. Latch It. Leave It.
05/09/2023 14:55:13
 

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